True Potential Coaching & Consulting logoTrue PotentialCoaching & ConsultingLive life by Design rather than Default.
Dr. Donna Schmid · PhD, LCSW, CPC

Live life by Design rather than Default.

Executive coaching, team development, and leadership programs grounded in clinical psychology and 25+ years of evidence-based practice.

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Personal coaching to enhance professional development and Management Consulting for the challenging issues of managing an effective team.

Donna Schmid, True Potential
Past client work includes
Universal WeatherCHRISTUS HealthCHRISTUS St. Vincent, Santa Fe, NMSt. Luke's HealthValco OilUSPIBacardi RumLife Care Home HealthSkinny MeRobert's GroupRoberts and WygalNASWSnake River SHRMSanta Fe Chamber of Commerce Women's Leadershipplus various small businesses, start-ups, and non-profits
Who I help

Where would you like to start?

Meet Dr. Donna

Credentialed, not just certified.

About Dr. Donna →
PhD
Clinical Psychology

A doctorate in how people think, change and grow, applied to leadership.

LCSW
Licensed Clinical Social Worker

Clinical licensure most executive coaches don't have.

25+
Years of practice

Private practice, corporate talent leadership, and university teaching.

Also a Certified Professional Coach (College of Executive Coaching), working with Social + Emotional Intelligence, positive psychology, and the Enneagram.

The approach

Depth Beyond Certification

My work is informed by a PhD in Clinical Psychology, licensure as a Clinical Social Worker (LCSW), certification as a Professional Coach, and years of experience in executive coaching, leadership development, team building, and organizational consultation.

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This multidisciplinary foundation allows me to understand both the person and the system—bringing psychological depth to the very real challenges of leadership, relationships, performance, and organizational life.

A Process Designed for Results

Coaching should be more than a series of good conversations. Each engagement follows a purposeful, five-step process that moves from assessment and goal clarification through development, application, and measurable results.

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The process creates structure and accountability while remaining responsive to the individual. The goal is not simply greater insight, but translating insight into intentional action and meaningful outcomes.

Frameworks Grounded in Human Potential

My approach draws from Social and Emotional Intelligence, Positive Psychology, strength-based practices, and evidence-informed principles of human development.

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Rather than beginning with deficit—What is wrong or what needs to be fixed?—we begin with potential: What strengths already exist? What has not yet been fully developed? What patterns may be limiting access to that potential? And what becomes possible when those strengths are intentionally leveraged?

Clients move through a structured yet individualized process designed to deepen self-awareness, expand capacity, and translate their strengths into meaningful progress toward the outcomes that matter most to them.

The five-step process

Assessment to results — you always know where you are.

1
Assessment
identifying your needs and goals
2
Development Planning
a plan to actualize your goals
3
Individualized Coaching
development, accountability, resources
4
Review
evaluating and celebrating progress
5
Results
new habits, lifelong change
The blog

Recent writing from Dr. Donna

All posts →

"The privilege of a lifetime is to become who you truly are."

— Carl Jung
Book a free discovery call
Book a free call